7 Tide is the new destination dedicated to inspiration and information for Boston’s residential design industry and a recent event exemplified that mission. During Design Market in Boston, 7 Tide hosted 75 busy interior designers for “Doing It All,” a luncheon seminar featuring New England Home Editor Stacy Kunstel and “Elements of Style” Author and Blogger Erin Gates.
The setting was informal, with the Clarke culinary team preparing gourmet bag lunches for everyone to enjoy either during the presentation or on the run as they headed back to the Boston Design Center, where Design Market activities were taking place, just steps from 7 Tide.
The one-hour presentation, more like a chat over lunch with 75 of your closest friends, included Stacy sharing a snapshot of her fast-paced life that includes not only writing and editing for New England Home, but also writing and photo styling for several Meredith national publications including Traditional Home. In addition, over the past five years, she and photographer Michael Partenio have launched a national home design brand known as Dunes & Duchess, which features romantically inspired lighting and accessories.
During the hour, 7 Tide guests also learned about how Erin’s “Elements of Style” blog and companion book have transformed her interior design practice into a national brand. In the same year that she had her first child, she also has been discovered by the TJX Companies (Home Goods, Marshalls, TJ Maxx), where she is now in talks to create home design products for national distribution.
While it was interesting for the audience of designers to hear about the career choices made by these two design community pros, it was even more valuable to learn their tips for getting everything done during a busy day. Both talked about the tough choices that have led to “never entertaining at home,” “hiring people to do what you’re not good at or what you hate to do, even if that’s expensive,” and “going to bed early even when you feel like you should keep working.”
Some of the most practical advice was found on a long list they projected on the Clarke media wall, which included these highlights:
And both women agreed that drinking tons of water is essential, and eating healthy gives them the energy they need. Stacy is all about meditation, silence and walking in nature whenever possible. Erin says she has recently (with the strong tug of motherhood) learned to say no to anything that doesn’t help her family or business. Stacy’s motto is “Toss anything that doesn’t give you joy or pay the bills.”
In a particularly fun moment at the close of the presentation, a group of young interior designers interested in advice on how to launch and propel their businesses told Erin that they had brought their copies of Elements of Style for her to sign, further confirming that this book is now a staple for many in the home design world.
Before and after the presentation, guests enjoyed socializing and exploring both sides of 7 Tide: the Clarke/Sub-Zero & Wolf Showroom and Marvin Windows and Doors’ first-in-the-nation Experience Center, both sides of which can be accessed through a beautiful series of glass doors down the middle of the space. Pictured above are Clarke Showroom Manager Jeremy McCulla, Stacy, Erin and Marvin Experience Center Manager Barbara Bradlee (an interior designer herself.) The quartet made the afternoon a huge success with rave reviews from the interior designers who attended this Design Week event.
And special thanks goes to the team at New England Home, who marketed the sold-out event to the design community. Pictured above are (left to right) New England Home Account Executive Kim Sansoucy, Erin Gates, Publisher Kathy Bush-Dutton and Director of Digital Content Lynda Simonton.