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Going “Greenery”

Unlike past choices, the Pantone Color of the Year for 2017 is one with real-world applications in interior design.

With seemingly every media outlet – even, oddly enough, Forbes.com – generating content on the subject, the Pantone Color of the Year clearly garners ample amounts of buzz soon after it’s announced. What’s often not clear is just what the intended application of the selected color might be. While last year’s Rose Quartz/Serenity was hailed as groundbreaking because it was the first time two colors were chosen, the pink/blue duo felt like it didn’t yield much of a real-world impact beyond a baby’s nursery.  It certainly didn’t seem to hold sway in the world of interior design, nor did 2015’s Marsala or the bold Radiant Orchid of 2014.

Pantone's color of the year

Design Milk’s collection of Greenery must-haves.

Yet when Greenery – the Pantone Color of the Year for 2017 – was announced, interior design influencers everywhere immediately started pulling together inspiring style boards. From Design Milk’s approachable collection of accessories to Style at Home’s list of 12 must-have items, which includes a KitchenAid mixer and a Kate Spade teapot, Greenery actually feels fresh. It feels relevant. The Color Marketing Group, a premier international association for color design professionals had also predicted and announced similar variations of Greenery at the organizations’ annual summit. With leading color forecasters in harmony, it speaks volumes to the importance of green in 2017.

Companies from KitchenAid to West Elm to Kate Spade have embraced Greenery.

With summers so fleeting in New England, residents are very much in a carpe diem frame of mind when it comes to savoring every moment of the season. Incorporating shades of green has long proved a seamless way of blurring the lines of indoor and outdoor living. It’s also a color that can work equally well in an urban contemporary space or an antique home on Cape Cod which is so deftly demonstrated in these kitchens.

Greenery works as well in a contemporary kitchen as it does in a vintage-style space.

If going full-on green feels like it may be a bit much, there are ample ways to accessorize with the color. Much like Tangerine Tango – the 2012 Pantone Color of the Year – Greenery, and its infinite cousins across the green spectrum, is a shade that pairs well with classic neutral hues.  Add a pair of pillows in Brunschwig & Fils Grass or Green Apple to a gray sofa for an unexpected, and on-trend, pop of color or dabble in Greenery by introducing a collection of the accessories which are currently available from mass-market retailers.

Whether it’s as a statement-maker that encompasses an entire space or as a subtle accent, “going Greenery” is the look of 2017.