While perfect lighting can make a room, “architects and designers do not often have lighting at the forefront of what they do,” says Victoria Bonney, Project Management Team Leader at Reflex Lighting. “Our online Reflex Lighting University is an educational resource to give them a lighting and electrical background and inspire them in their work with new ideas.”
The manufacturing rep agency’s online learning platform offers Continuing Education Credits to architects and designers while also allowing Reflex’s distributor partners and electrical contractors an opportunity to learn about different products and new technologies. Their CEU courses provide universal, non-brand-specific learning while their product-based, non-CEU credit courses help users glean how various lighting elements could be incorporated into their residential and commercial projects.
All of the offerings are free of charge to Reflex customers and available 24/7, so they can fit into a working professional’s schedule. Once registrants are logged onto the site they can choose from a slate of mostly video-based courses, pause the classes, revisit lessons, take final quizzes and view their progress. “If you compete a course with CEU credit you can print out a certificate,” says Bonney, “and the system allows us to see how many training hours have been logged.”
This tracking feature is unique to the industry, and Bonney sees value in it for businesses. “Many of the manufacturers we work with invest a lot in training their employees,” she says. “Reflex Lighting University gives them the opportunity to see how many people are receiving training, and for how many hours.” The system also allows product marketing departments to get feedback and follow up with clients afterward. “They can find out if learners have retained the information and used it yet on their projects.”
Reflex’s sales people encourage their clients to enroll as online learners, and the agency regularly shares news of upcoming courses via social media. “It’s a fun and effective way to learn something new about the lighting industry,” says Bonney.