Marvin at 7 Tide Receives Communication Arts Award of Excellence

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Marvin at 7 Tide Receives Communication Arts Award of Excellence

The largest trade publication on visual communications, Communication Arts (CA), covers a wide range of graphics, advertising, illustration and interactive media and hosts six juried competitions each year to highlight the very best in visual communications. Their Award of Excellence is considered one of the most prestigious in the industry, which is why we are so pleased to congratulate A.W. Hastings and INPHANTRY on their 2018 win for the innovative technology at the Marvin Windows and Doors Experience Center at 7 Tide.

When the plans were being drawn for Marvin at 7 Tide, the team knew they needed an easy way for clients to browse numerous window and door options. The solution was to create a technology experience that was visual, simple and intuitive. Radio-frequency identification (RFID) technology is used throughout the space, such as at the Smart Table, where customers can play with wood species, window styles and exterior colors to find the right combinations for their windows and doors, and in the Living Room app where clients can view windows and doors in full size and adjust the sizes and shapes on cue. The technology allows the staff at Marvin at 7 Tide to send clients a link to their favorite options, so they can refer back to them after their visit. The aim was to “showcase windows and doors in a way that could make them a key emotional decision…and change the way the industry has interacted with consumers and partners for decades.”

The nationally distinguished CA jurors recognized the ingenuity and complexity of the work done at Marvin at 7 Tide. “This impressive project uses technologies creatively and smartly in order to service a user experience that is both magical and practical,” says juror Erika Tarte. Juror Fanny Krivoy adds that the Marvin Windows and Doors Experience Center applies “smart design and technology to a task that would otherwise be difficult to do with the same results.”

The team responsible is proud to receive such a coveted and internationally recognized award, but they’re happiest with the result—adding true value to the client experience and ensuring confidence in their important decisions for their home.